This Privacy Policy (“Policy”) explains how Hasbro, Inc. (“Hasbro”, “we”, “us”) collects, uses and discloses your personal information through the My Monopoly website and mobile app (the “Sites”).

We may change the provisions of this Policy at any time and will indicate when changes have been made by revising the date at the top of this Policy. Your use of the Sites, or any portion thereof, following the posting of such changes shall constitute your consent to such changes. We encourage you to review this Policy whenever you access the Sites to make sure that you understand our information collection, use and disclosure practices. If we make material changes to this Policy, we will provide you with additional notice of such changes and request your affirmative consent before using or sharing previously collected information in a materially different way.

What information does Hasbro collect?

Information That You Provide

Hasbro may collect information that you provide when you use the Sites, such as when you: (1) create an account; (2) make a purchase; (3) send questions or comments via email to Hasbro Customer Support; or (4) otherwise communicate with us through the Sites. The types of personal information that you provide may include your name, email address, telephone number, postal address, date of birth and other contact or identifying information that you choose to provide. We may also collect your gender and preferences when you provide this information at the same time as your name, or other contact or identifying information, or we may combine these data points with your personal information in the future.

Information That We Collect Automatically From You

When you access or use our Sites, we may also automatically collect information about you. For example, when you visit the My Monopoly Site, we collect information about your computer's operating system, Internet Protocol ("IP") address, access times, browser type and language, and the URL of the website that you visited before navigating to our Sites. If you access our Sites via a mobile device, we may also collect your first name or username (depending on which you would like to use), device make and model, mobile provider, operating system version, the language that your device is set to, mobile web browser type and version, the country in which you are using your device and analytics used to collect aggregate data on app usage, downloads, number of users, sessions, frequency of use, retention, territories and in-game events.

We do not ask you for, access or track any location-based information, other than country-level information, from your mobile device at any time while downloading or using our mobile applications or Sites.  We will collect your country-specific location so that we are able to provide you with the appropriate version of the Sites.

We may send out push notifications to inform you of new features within the games and to inform you when we have updated themes within the application.  If you do not wish to receive these types of communication, you may opt out when you install the application, or turn them off at the device level.

To collect the information described above, we use the following technologies:

Cookies: Cookies are small data files stored on your computer or mobile device by a website. Among other things, cookies help us improve our Sites and your experience, see which areas and features of our Sites are popular and count visits. In addition, when you view a video on our Sites, we may set a "flash cookie" (sometimes called a "flash object") on your computer or device. For more information about cookies and how to disable them, please see "What are my information choices?" below.

Clear GIFs: Clear GIFs, sometimes called "web bugs" or "web beacons", are small electronic images that are placed on a web page or in an email message. We use clear GIFs to monitor user behaviour, deliver cookies, collect information, count visits, understand usage and campaign effectiveness, and to tell if a recipient has opened and acted upon an email.

Log Files: Log files record activity on the My Monopoly Site and enable us to gather statistics about our users' browsing habits. These entries help Hasbro determine (among other things) how many and how often users have accessed or used the My Monopoly Site, which pages of the My Monopoly Site they've visited and other similar data.

We may associate the information that we collect from these technologies with other personal information that you provide for the purposes described in this Policy.

Information That We Collect From Third Parties

We may also obtain information from other sources and combine it with information that we collect through our Sites. For example, if you create or log in to your account through a third-party social networking site (such as Facebook), we will have access to certain information from that site, such as your name, account information and friends, in accordance with the authorisation procedures determined by such third-party social networking site.

Currently, we have integrated into our Sites the services of the following third parties: Facebook (, Flickr (, Instagram ( and Shutterfly (  If you have any enquiries regarding these third parties’ privacy practices, please consult their privacy policies on their websites.

Website Analytics

We use analytics services and software provided by third parties to help us understand how users access and use the Sites. These tools and services place cookies, web beacons and other devices or technologies on our Sites to enable them to track traffic data. The data collected typically includes information such as your IP address, your Internet Service Provider, your web browser, the time spent on web pages, the links clicked and the advertisements viewed on those pages. We use this information to improve our Sites and your experience, to see which areas and features of our Sites are popular and to count visits.

Mobile Analytics

We use mobile analytics software to allow us to better understand the functionality of our mobile software on your phone. This software may record information such as how often you use the application, the events that occur within the application, aggregated usage, performance data and where the application was downloaded from. We do not link the information we store within the analytics software to any personal information that you submit within the mobile application.


Where does Hasbro store my information?

Depending upon your geographical location upon registration, as determined by your IP address, Hasbro will collect, store and process your personal information in one of the following countries: United States (US and Canada), Australia (Australia), Brazil (Central and South American countries), Japan (Asian countries) and Ireland (Europe, Africa and Middle-Eastern countries). Due to potential restrictions on the use of your personal information outside your region, the Sites may not be available to you if you try to access them from outside your region.


How does Hasbro use my information?

Use of Information

We use personal information collected through our Sites for purposes described in this Policy or otherwise disclosed to you on or in connection with our Sites. For example, we may use your information to:

With whom does Hasbro share my personal information?

Sharing of Information

We do not share your personal information with third parties other than as described in this Policy or in connection with the Sites, including:

We may also share aggregated information or information that we have collected from you while on our website.

Social Sharing Features

The Sites may offer social sharing features and other integrated tools (such as the Facebook "Like" button or widgets), which let you share actions that you take on our Sites with other media, and vice versa. The use of such features may enable the sharing of information with your friends or the public, depending on the settings that you establish with the third party providing these features. These features may also collect your IP address, which page you are visiting on our Sites and may set a cookie to enable the features to function properly. For more information about the purpose and scope of data collection and processing in connection with social-sharing features, please visit the privacy policies of the third parties that provide these features.

Linking to Third-party Sites

To provide relevant information not found on our Sites, to facilitate purchases of My Monopoly virtual items through the Sites and to allow you to interact with other websites and/or applications in which you may have accounts (such as Facebook and other social media sites), Hasbro may provide links or embed third-party applications that allow login from our Sites to third-party websites. Hasbro will notify users when they are leaving the Sites or otherwise indicate that you will be going to a third party's site. Your use of these third-party websites and/or applications is subject to the third parties' privacy policies, and we encourage you to read the third parties' privacy policies before submitting personal or other information, or using the websites and/or applications.

What are my information choices?

Regarding Personal Information

If you have registered with our Sites, you may, at any time, review and/or update the contact information that we have for you or inform us that you want us to remove your information from our database, either by visiting the online profile section of one of our Sites or contacting us at If you choose to send us an email, please make sure that you include in your message the email address that you used to register so that we can verify your request. We will respond to all access requests within 30 days.

Regarding Cookies

Most web browsers are set to accept cookies by default. If you prefer, you can usually choose to set your browser to remove or reject browser cookies. Removing or rejecting browser cookies does not necessarily affect third-party flash cookies used in connection with our Sites. For more information about how to delete or disable flash cookies, please visit Please note that if you choose to remove or reject cookies, this could affect the availability and functionality of our Sites.

Safeguarding Your Personal Information

Hasbro has established policies to protect your personal information in an effort to prevent loss, misuse and unauthorised access, disclosure, alteration and destruction. For example, Hasbro has established policies to provide you with a reasonably secure connection when you create an account or enter payment information (encrypted) for the purchase of a product.

Hasbro retains your information, for business purposes, for as long as your account is active and/or as long as is reasonably necessary to provide you with our products and Sites. We will also retain your information as reasonably necessary to comply with our legal obligations, resolve disputes and enforce our agreements. We may also retain cached or archived copies of your information for a reasonable period of time.

Contact Us

If you have questions or concerns regarding this Policy, you should first contact Hasbro using the following contact information:

Hasbro, Inc.

Attention: Website Administrator

1027 Newport Avenue, Mailstop A906

Pawtucket, RI 02861, USA

(800) 255-5516

For additional information about our Sites, please see our User Agreement.